Research Portfolio

This is a questionnaire from the advertisement unit when we made a Magnum advert. I had to do this so I could get responses from a various number of people with a various number of questions. This is a good example of primary research because it gives a wide range of peoples opinion on a subject matter of your choice. (Western, L, http://online.fliphtml5.com/klrrd/rxrn/, 2018)




This is some of our magnum pre-production work I completed last year. I had to do this so I could actually film my project, without doing this pre-production the film would've been a lot harder to film. This is a good example of primary research because it shows that I have done research in order to carry out a production. (Western, L, pre-production magnum advert, 2018)

This is my re branding pitch for my TV advertisement advert. I had to do this so I could give a good pitch on why my idea should be filmed based on research I have conducted into companies and websites such as Ben and Jerry's, Unilever, BARB and BCAP. This is a good example of secondary research because I have researched into other brands and looked at what type of products they do. (Western, L, Magnum re pitching advert, 2019)



https://louiswesternfilmandtv.blogspot.com/2019/02/tv-advert-analysis.html

This is a link to my TV advert analysis where I analysed an existing TV advert, this is a good example of secondary research because I went into detail into an existing TV advert. (Western, L, https://youtu.be/pCVF0CSRTYA, 2018)





This is a magnum questionnaire from my TV advert. I had to do this so I could get responses from a various number of people with a various number of questions. This is a good example of quantitative research because it gives percentages and figures for my answers instead of detailed responses.

(Please refer to page 5 to 7 for qualitative research)

This is a good example of qualitative research because it gives questions that don't involve stats and figures. It just involves the questions.






This is an example of production research. This is my pre-production research from my depict project at the start of last year. I had to do this so I could actually film my project, without doing this pre-production the film would've been a lot harder to film.  This is a good example of production research because it shows I have thoroughly went through and planned every aspect of a short film.