TV Advert Analysis
This ad is to promote the sports brand Nike by having a
match of football. The message is to buy their products because celebrities use
them to play professionally with.
The target audience if for teenagers/young adults who like football and play it on either a regular basis or just every now and them. The secondary audience for this will be adults aged 34-45 who have just retired or who are still playing so they can keep up with the younger generation.
I would say that this advert is a 'live action' because it goes on for 4 minutes and the advert is set at a football match which goes on in real time. In my opinion I would say this advert is a serious advert with celebrity endorsement because you can see through the advert the tension builds up starting from a football pitch and ending up in a massive football stadium and it is celebrity endorsement because obviously all off the footballing celebrities in the video, e/g. Ronaldo, Hazard, Pique, Ibrahimović and Neymar. This is a proven effective tactic to viewers if they see their favorite football stars playing in sports gear they could potentially own.
This advert was aired on June 2nd, 2014. I think this advert will be aired in the early to late evening because that's when most of the target audience for this advert are watching the television which is the best for Nike as a company because it will be reaching a wider audience at that time of evening.
Their are various types of characteristics shown in this advert. These include a wide range of sporting footwear offered to the consumer and a wide range of football starts 'modeling' them. We know as consumers that Nike is a very popular sporting brand over most competitors with their biggest rivals being Adidas although the USB isn't as large because there are so many other brands out there that sells similar products.
For the lifestyle appeal this is clearly towards sporty people who like to be active. The ASA (Advertising Standards Authority) are the company who regulate which adverts can be aired and which can't. Although the ASA is a non-statutory organisation and cannot enforce legislation, its code of advertising practice broadly reflects legislation in most instances.
Their are various codes and conventions shown throughout this advert starting with the fact it starts on a normal grass-root football pitch and progresses to a massive football stadium. Their are also a wide range of shot angle and types throughout the advert the most noticeable being a low angle tracking shots showing the movement of players with the football. This advert included a lot of fast cuts showing the speed of the game being played and the rule of thirds is mostly applied throughout the advert. Their is very clearly lighting throughout the advert especially on the faces of the actors to 'shine a light' om the fact their there playing football with the boys from the park. Their is clearly a lot of special effects shown throughout the advert for example when the boy turned into Ronaldo at the start of the advert by walking by one of the other boys and appearing as him on the other side. Their is clearly lighting used throughout this advert but the most noticeable is when the floodlights from the top of the stadium shine down on the players during the transaction from the grass-root pitch to the big football stadium. The soundtrack used is a very fun one and you can tell the game will be livening up by the sound of the soundtrack.
The target audience if for teenagers/young adults who like football and play it on either a regular basis or just every now and them. The secondary audience for this will be adults aged 34-45 who have just retired or who are still playing so they can keep up with the younger generation.
I would say that this advert is a 'live action' because it goes on for 4 minutes and the advert is set at a football match which goes on in real time. In my opinion I would say this advert is a serious advert with celebrity endorsement because you can see through the advert the tension builds up starting from a football pitch and ending up in a massive football stadium and it is celebrity endorsement because obviously all off the footballing celebrities in the video, e/g. Ronaldo, Hazard, Pique, Ibrahimović and Neymar. This is a proven effective tactic to viewers if they see their favorite football stars playing in sports gear they could potentially own.
This advert was aired on June 2nd, 2014. I think this advert will be aired in the early to late evening because that's when most of the target audience for this advert are watching the television which is the best for Nike as a company because it will be reaching a wider audience at that time of evening.
Their are various types of characteristics shown in this advert. These include a wide range of sporting footwear offered to the consumer and a wide range of football starts 'modeling' them. We know as consumers that Nike is a very popular sporting brand over most competitors with their biggest rivals being Adidas although the USB isn't as large because there are so many other brands out there that sells similar products.
For the lifestyle appeal this is clearly towards sporty people who like to be active. The ASA (Advertising Standards Authority) are the company who regulate which adverts can be aired and which can't. Although the ASA is a non-statutory organisation and cannot enforce legislation, its code of advertising practice broadly reflects legislation in most instances.
Their are various codes and conventions shown throughout this advert starting with the fact it starts on a normal grass-root football pitch and progresses to a massive football stadium. Their are also a wide range of shot angle and types throughout the advert the most noticeable being a low angle tracking shots showing the movement of players with the football. This advert included a lot of fast cuts showing the speed of the game being played and the rule of thirds is mostly applied throughout the advert. Their is very clearly lighting throughout the advert especially on the faces of the actors to 'shine a light' om the fact their there playing football with the boys from the park. Their is clearly a lot of special effects shown throughout the advert for example when the boy turned into Ronaldo at the start of the advert by walking by one of the other boys and appearing as him on the other side. Their is clearly lighting used throughout this advert but the most noticeable is when the floodlights from the top of the stadium shine down on the players during the transaction from the grass-root pitch to the big football stadium. The soundtrack used is a very fun one and you can tell the game will be livening up by the sound of the soundtrack.
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